Listen, if we weren't forgotten we wouldn't be writing this.

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We put this thing together to get nano/micro/macro brewers interested in brewing in our space. Sounded hipster didn't it? We are a group of small communities facing Lake Huron and inland areas in the Thumb of Michigan. Yes, I said the Thumb, that remarkable appendage without which humans would not have made progress much past chimpanzees. We have been known to be quite opposable, some would say bitter. But that is where beer comes in. 

We like it and think it should be brewed here. 

With water from the Great Lakes, cool buildings to put small craft brewers in, and space to help ferment large brewers, we're a good fit for a budding craft beverage business. 

More than 'just' craft beer.

Not only do we want your beer, we want whatever other concoctions you're crafting up. This includes, but is not limited to: spirits, wine, meades, moonshine, kombucha, absinthe, sake, whatever! Whatever your flavor, we have places to incubate, test, experiment, and grow. 

So... welcome, you're late.


We need alcohol!

While we have a few brewers, wineries, and cider presses there is a huge unmet need across the area. The advantage for us is that we have a massive summer tourism market that need to have their thirst quenched with your beer, or vodka, or gin, or mead, or whisky, or sake, okay, you get the point. 


What is "The Thumb?"


Michigan's Thumb is part of the weird geography of our state. Shaped like a mitten, (sorry Wisconsin) we live, work, play and drink in one of Michigan's most under-the-radar areas. Made up of three counties, Huron, Sanilac, and Tuscola counties, we have quaint small communities, a huge farm base, manufacturing, and a budding tourism industry AND 150 MILES of Lake Huron shoreline.



Our attitude: if you are here you want to be here. There is no driving through, we ARE the destination. 


Just a couple of hours north of Detroit, the Forgotten Coast communities offer some things that our more urban neighbors can't or won't. Learn more. 



Lake Huron

One of mother nature's LARGEST fresh water supplies & gifts to the human spirit.


We're not going to give you a geography lesson, Google us. You can drive our streets with Street View. 

What you can't do is feel how warm it is on the beach, what the cold beer tastes like with your feet in the sand, or how the morning doves wake you up, even when you are trying to sleep (they have no boundaries) 

Being sooo close to our citified neighbors, the drive is quick, not like a Traverse City ride. You can be here by the time you get maybe half way there. And we don't have Grand Rapid's attitude. Remember we are Forgotten. Did you like that: remember/forgotten. See we can be witty if we want. 

Having  Lake Huron and Saginaw Bay as part of who we are we have developed an appreciation for the ebb and flow of time. In the winter, things slow down, it becomes quiet, a good time to hunker down and do some serious brewing/distilling. We're thinking small batches to taste. Try it out on our regulars, believe me, they will tell you what they think. Then, as the snow melts and the trees and wild life wakes from their slumber, so does life. In the summer the pace quickens, days are long and the weather is hot, just right for taking the best of the winter experiments and ramping it up for the summer crowds.

Ebb and flow, brew and drink, a perfect balance.


There are a lot of people out there that think they can brew beer or distill a vodka that will kick your behind. Most of them can't. We are looking for the folks who can. Those who can make us curl our toes and swoon as we taste your inventions. Bold or subtle, bright or dark we can handle it. 

In a lot of places the costs of chasing your dreams are pretty steep. Plus, if you are in a big/er city you have to deal with the corporate overlords, bedrock, or pizza, grocery stores or pyramid schemes they all want to control their piece of earth. 

On the Forgotten Coast you can make a difference, not just be part of a corporate agenda. Be the artist you want to be. If you're already working your magic making drinkable gold, this is a chance to expand, in little steps or big jumps, we are not going to limit you. We have a place for you, a time for you to make a difference in the world by giving us beers and liquors where none were before. 

So come on up and poke around a bit, but don't wait too long, we are going to be blasting this out to the world, to all of the hidden nooks and crannies, to home brewers, to those small craft makers that that need a place to test, invent, and to grow. 

Time to get down to business.

That's deep.

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Buckle Up! We're taking you for a ride around our area. 

You can look at buildings, cities and villages, at our waterfront, at our laundry (that's a bit weird, but who are we to judge?) and whatever else your heart desires. 


We Want You

To quench our thirst for craft beverages!

Looking to expand your already established business? Looking to invest in a fun new lucrative business? Want to pursue that passion project you've always dreamed of? Picture yourself doing this? Make it happen on the Forgotten Coast!